For CA or MA patients
Dr. Colleen
Long.
I spent more than ten years building a clinical practice. After selling it in 2025, I started working on a problem I knew well: running a business can leave very little time for the work you wanted to do.
Why I built
Doc Poppins
I opened a practice because I wanted to be a psychologist. I also became the person responsible for hiring, billing, marketing, software, and whatever broke that week.
Read the essay ↗Doc Poppins
A project shaped by the parts of practice ownership that clinical training doesn’t cover.
Project details ↗Which parts of your business actually need you?
Doc Poppins is being developed to help clinicians and founders decide what to automate, delegate, or hire out, with recommendations reviewed by me.
- Hiring
- Billing
- Marketing
- Software
Elsewhere in my work
BonPsy Wellness
Psychological testing and clinical care. Find the appropriate practice for your state.
MyEternal
A project about preserving the stories and voices families want to keep.
Brains × Beauty
Psychology, beauty, and everyday wellness.
Books & writing
Essays, media, and work in progress.
Work with me
Choose the service that matches your inquiry.
Forensic &
medical-legal
Evaluation and consultation for attorneys and referring professionals.
Clinical business
consulting
Strategy for clinicians and operators building services, systems, and growth plans.
Seller-side
M&A advisory
Independent guidance for behavioral-health founders preparing for or navigating a sale.
Tell me what you’re working on.
For consulting, interviews, collaborations, or a professional referral.
Let's Build Something
Whether it's a venture, a consulting engagement, or a fitness-for-duty referral — reach out and let's start the conversation.
Work With Me