Clear, Experienced Guidance for Clinicians Who Never Planned to Become CEOs

Most clinicians are highly trained in care delivery — and almost entirely unsupported when it comes to building, running, and sustaining a business.

If you feel like a fish out of water navigating finances, operations, hiring, growth decisions, or exit conversations, you’re not alone. You’re also not failing.

I work with clinicians, doctors, therapists, psychologists, and chiropractors who want practical, grounded business guidance without the hype, shame, or guru energy.

This is consulting for people who take responsibility seriously — and want their business to support their life, not consume it.

Adding Testing to Your Practice

Who This Is For

This work is a fit if you:

Own or operate a clinical practice
Feel underprepared for the business side of healthcare
Are overwhelmed by decisions around growth, hiring, pricing, or systems
Want to improve margins without sacrificing clinical integrity
Are considering a transition, sale, or exit and want to think clearly
Prefer honest feedback over motivational talk

This is not a fit if you are looking for:

One-size-fits-all coaching programs
Hustle culture or influencer-style advice
Someone to run your business for you
Free strategy calls

M&A Advisory

My Perspective

I come to this work as both a clinician and an operator.

Over the past 15+ years, I have:

Built, scaled, and operated my own clinical practice
Navigated insurance, staffing, billing, and operational complexity
Invested hundreds of thousands of dollars in leadership and business development, including EOS, Vistage, and Entrepreneurs’ Organization (EO)
Learned directly from other founders, CEOs, and operators across industries
Led teams through growth, reorganization, and transition
Successfully exited my own practice

I don’t teach theory. I translate experience.

How I Help

My role is to help you think clearly, decide wisely, and avoid expensive mistakes.

Common areas we work on include:

Practice economics and margin clarity
Pricing and service mix decisions
Hiring, compensation, and team structure
Operational systems that reduce chaos
Leadership boundaries and decision fatigue
Transition planning, restructuring, or exit strategy
Re-aligning your practice with your values and capacity

Sometimes the work is tactical. Often it’s strategic. Always it’s grounded in reality.

Consulting Structure

I offer clearly scoped, transparent consulting, not open-ended coaching.

Strategy Intensives

Focused, time-bound engagements designed to help you make a specific decision or work through a defined challenge.

Examples:

Practice profitability review
Growth vs simplification decision
Staffing or compensation reset
Exit or transition exploration

Structure:

Pre-work and intake
Dedicated strategy session(s)
Written summary and recommendations

Ongoing Advisory (Limited)

For clinicians who want a trusted thought partner as they lead their practice.

Structure:

Monthly or quarterly advisory cadence
Defined scope and boundaries
Designed to support your leadership — not replace it

Availability is intentionally limited.

Request Consulting Engagement

Specialty Consulting

In addition to general practice consulting, I offer specialized advisory services, including:

Psychological Testing & Specialty Service Line Consulting
For practices and investors exploring high-ticket clinical service lines and wanting to avoid operational and margin pitfalls.

[Learn more about Testing Service Line Consulting]

What You Can Expect

Transparent fees
Defined scope and timelines
Direct, respectful feedback
No pressure or upselling
A consulting relationship grounded in trust and clarity

If something doesn’t make sense for your practice, I will tell you.

About Colleen Long, PsyD

I am a licensed psychologist, entrepreneur, and former practice owner who understands both the clinical and business realities of healthcare.

My work is informed by lived experience, formal leadership training, and years spent sitting at the table with other founders and executives who are navigating similar challenges.

Next Steps

If you’re a clinician who wants thoughtful, experienced guidance as you lead your practice, you can review availability and request an engagement below.