Launch Psychological Testing as a Profitable Service Line

Strategic Consulting for Practice Owners, Founders, and Investors

Adding psychological testing looks like a straightforward way to increase revenue, until prior authorizations, staffing complexity, cancellations, and thin margins quietly erode profit and burn out leadership.

I work with group practice owners, founders, and PE/VC-backed clinics who want to add (or fix) psychological testing without recreating the operational pain I spent years learning to avoid.

This is not coaching, and it’s not a sales funnel. It’s clearly scoped, fiduciary consulting grounded in real-world unit economics.

Who This Is For

This work is a fit if you:

  • Own or operate a therapy or multidisciplinary practice

  • Are considering adding psychological or neuropsychological testing

  • Have been acquired by (or are acquiring) a behavioral health platform

  • Want clarity on whether testing will actually improve margins

  • Prefer transparent fees, defined scope, and direct answers

This is not a fit if you are looking for:

  • Free brainstorming calls

  • Insurance credentialing execution

  • Ongoing operational management

How I Work

I bring the perspective of someone who has:

  • Built and scaled a multi-state specialty testing practice

  • Navigated payer contracts, prior auths, denials, and peer-to-peers

  • Designed staffing models using psychologists and psychometrists

  • Experienced firsthand where testing creates leverage and where it bleeds cash

  • Worked alongside founders, operators, and investors during growth and acquisition phases

My role is to help you decide wisely, launch intentionally, and avoid expensive mistakes.

Consulting Packages

 
 

1. Strategy & Feasibility Intensive

Best for: Practices or investors deciding whether testing is the right move

What’s included (2 weeks):

  • Pre-work intake and financial snapshot

  • 90-minute strategy session

  • Written feasibility memo covering:

    • Service mix (what to offer — and what not to)

    • Cash-pay vs insurance decisioning

    • Staffing model options

    • Administrative and authorization burden

    • Realistic margin expectations

  • Clear Go / No-Go recommendation

Fee: $3,500–$5,000 (flat fee)

Learn more

2. Testing Service Line Launch (Done-With-You)

Best for: Practices ready to launch testing without operational chaos

Timeline: 8–12 weeks

What’s included:

  • Launch roadmap with sequencing and risk flags

  • Service menu and pricing strategy

  • Staffing and capacity modeling

  • Workflow and admin load design

  • Report standards and turnaround expectations

  • Referral positioning and internal rollout strategy

  • Risk mitigation (auths, denials, cancellations)

  • Structured biweekly working sessions

  • Limited async support

Explicitly excluded:

  • Day-to-day operations

  • Insurance credentialing execution

  • Hiring or staff management

  • Unlimited access

Fee: $15,000–$25,000 (flat fee)

Payment structure: 50% upfront, 50% midpoint

Learn more

3. Investor / Portfolio Advisory

Best for: PE or VC firms owning or acquiring behavioral health clinics

Scope:

  • Service line viability analysis

  • Portfolio-level testing strategy

  • Risk identification and mitigation

  • Leadership advisement during integration

Structure: Monthly advisory retainer

Fee: $10,000–$20,000 per month

Optional Add On: Post-Launch Optimization Review

A 30–60 day post-launch review to assess performance, identify leakage, and recommend course corrections.

Fee: $2,500

Learn more

What You Can Expect

  • Transparent pricing

  • Defined scope

  • Direct feedback

  • No upsells or pressure

  • Decisions grounded in net economics, not volume

If testing doesn’t make sense for your practice, I will tell you.

About Dr. Colleen Long, PsyD

I am a licensed psychologist and entrepreneur who has spent the past several years building and operating a psychological testing practice across multiple states. My work sits at the intersection of clinical care, operations, and business reality.

I believe clinicians and investors deserve honest guidance, not optimism divorced from margins.

Next Steps

If you’re exploring psychological testing as a service line and want a clear, grounded path forward, you can review availability and request an engagement below.

[Request Consulting Engagement]

Engagements are limited to ensure depth and quality of work.